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The Economic Worth of Cycling

The Surprising Promise of Bicycling Study focused on advocacy but also included data on untapped demographic potential, growth of bike share and infrastructure, the deepening influence of grass roots advocacy and more. Quality Bicycle Products encouraged its workers to cycle for transport, in particular to work, with a number of incentives. The results paid off in a large way, decreasing the firm’s health care costs by 4.4% in the first two years, saving the business $200,000. There were also many health benefits found in the study including reduced risks of dementia, depression, anxiety, diabetes, colon cancer, cardiovascular disease, osteoporosis and other health threats by at least 40 percent

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