Reduced Body Fat, Better Blood Sugar Control and Improved Heart Health Are All Benefits of Riding Electric Bikes FOUNTAIN VALLEY, Calif., Oct. 5, 2016 — Baby Boomers (born between 1946 and 1965) are a vigorous generation that started the fitness craze with fun exercise activities such as aerobics with Richard
Boomers Reinvent Themselves With Second Careers as Electric Bike Store Owners, Targeting Customers They Understand: Other Boomers
$75,000 Entry Cost, No Franchise Fee, No Retail/Cycling Experience Needed FOUNTAIN VALLEY, Calif., Oct. 12, 2016 — Baby Boomers, ages 52–70, born between 1946 and 1965, are reinventing themselves with second careers as electric bike store owners, targeting customers they understand: Boomers. Vowing to stay young forever, the 78-million-strong Boomer
In today’s New York Times, the esteemable paper takes a look at the growing electric bike industry, and the baby boomers it serves. The story features EVELO, as well as some general insights into the market. Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered developing products for the aging baby boomer market.