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Baby Boomers

Baby Boomers Rediscover Exercise Disguised as Fun With Pedego Electric Bikes
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Reduced Body Fat, Better Blood Sugar Control and Improved Heart Health Are All Benefits of Riding Electric Bikes FOUNTAIN VALLEY, Calif., Oct. 5, 2016 — Baby Boomers (born between 1946 and 1965) are a vigorous generation that started the fitness craze with fun exercise activities such as aerobics with Richard

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Craig and Michelle Pivo, in their 50s, said farewell to their long-time corporate careers in the pharmaceutical industry in Las Vegas and moved to Kona, Hawaii. Today, as the owners of Pedego Big Island, they live in t-shirts and sunscreen in one of the world’s most scenic vacation locales.
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$75,000 Entry Cost, No Franchise Fee, No Retail/Cycling Experience Needed FOUNTAIN VALLEY, Calif., Oct. 12, 2016 — Baby Boomers, ages 52–70, born between 1946 and 1965, are reinventing themselves with second careers as electric bike store owners, targeting customers they understand: Boomers. Vowing to stay young forever, the 78-million-strong Boomer

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In today’s New York Times, the esteemable paper takes a look at the growing electric bike industry, and the baby boomers it serves. The story features EVELO, as well as some general insights into the market. Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered developing products for the aging baby boomer market.

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