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Schwinn tries to recapture Baby Boomers with electric bikes

Electric bikes utilize a motor which is powered by a rechargeable external battery. This motor allows for extended rides, effortless uphill treks, and a reduction in sweat. Riders of these pedal-assist e-bikes, are still required to pedal, but only at the rate they are comfortable with. The motor has settings controlled by a switch on the handlebar that allows riders to choose the degree to which they are assisted. Baby boomers can experience the nostalgia that comes along with getting back on a bicycle paired with the excitement of testing out the latest technology. Read the Full Article

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