Opinion

Jay Townley: About the future of the bike business…

A detailed analysis of the future for bike shops. 

This article is the first in a two part series and opens by explaining Cycling 4.0 and how it will help shape the bike shop channel of trade and the new bicycle market of 2017 and going forward, but it is also about the future…that will be frightening to some and exciting to others.

Read the full story here.

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