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Electric Avenue: E-Bike Neighborhood, the Place to be at Interbike

In conjunction with Electric Bike Action and Mountain Bike Action magazines, Interbike is launching “Shootout on E-Mountain.” Retailers can demo 10 different brands of e-bikes on an e-bike trail, and then review them afterwards by answering a few questions about each one. The results will be analyzed and published in the magazines, and each retailer who participated will be entered into a drawing to win prizes. This indoor test track for e-bikes will include a 50-foot ramp to stimulate a short climb. E-bike connoisseurs are starting to see a shift from the traditional baby boomer core as performance-oriented models begin to gain traction.

By Doug McClellan

Full article available in Oct. 1 issue of Bicycle Retailer.

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